Choosing Cruelty Free Brands: Why It Matters

New Habitz - cruelty free- blog

We share our planet with a staggering 8.7 million other recognized species. What a wonderfully vibrant world we live in! In so many ways, our fellow beings live, love, and feel just like we do. Unfortunately, several industries don’t treat our non-human friends with kindness. Animal testing is a horrifying reality of our society – and it has been going on for way too long. As a result, animal-tested products have made their way into the daily lives of people across the world.

The good news is the tide is turning!

People all over the world are becoming aware of the horrors of animal testing and are demanding cruelty free products. Even better – passionate cruelty free brands are now available to fulfill this demand. Today, let’s take a closer look into what we mean by cruelty free products, and why it matters that we all embrace this lifestyle.

Animal Cruelty: A Brief (And Unfortunate) History

For decades, companies involved in manufacturing make-up, personal care, chemical products, and more have relied on animal testing before approving them for human use. In the pursuit of beauty, animals such as rabbits, monkeys, mice, and guinea pigs are forced to inhale or eat harmful ingredients and have dangerous chemicals applied to their skin. This causes unimaginable physical and mental suffering in the process. Although several reports show that animal tests are inherently unreliable, this hasn’t stopped industries from carrying on with the practice.

These tests are conducted for durations lasting anywhere between a few days to a few years! In most cases, the harsh and prolonged testing results in the death of the animal. For decades, this dark side of product development was kept under wraps by companies. Over the last few years, passionate NGOs and animal rights activists have tirelessly to bring the plight of these animals to an end. 

What Does Cruelty Free Mean?

A product that is labeled ‘cruelty free’ means that its ingredients and the final product were not tested on animals – and that no animals were harmed at any stage of its development. Technological innovation has led to the development of quicker, easier, and more accurate methods of product testing. 

  • The use of reconstructed human epidermis has become popular as a more reliable and humane way to test for human allergic reactions. This involves the use of human skin donated after cosmetic surgeries for product testing. 
  • Alternatively, computer-based systems are allowing companies to conduct controlled product testing on in-vitro human cell cultures grown in laboratories. These tests have been found to be significantly more reliable when compared to animal testing. 
  • Computer modeling involves creating a detailed software model of human tissues and organs. This model can then be used to analyze the effects of various chemicals on the human skin and organs. 
  • Another way by which brands are eradicating animal testing is by only using ingredients that have already been certified as safe.

How to Check If A Brand Is Cruelty Free

As of today, there are 3 global independent organizations that issue cruelty free certifications to eligible brands. These are PETA, Leaping Bunny, and CCF (Choose Cruelty-Free). The three organizations have rigorous certification criteria that brands have to comply with before they are eligible to use their logos. 

To check if your product has been certified by the organizations, look out for their individual logos:

Choose Cruelty-Free Logo

The PETA Cruelty-Free Logo

The Leaping Bunny Cruelty-Free Logo

Animal Testing Laws Today

In 2009, the EU passed a law banning animal testing for cosmetic purposes with select exceptions. Animal testing was only allowed if researchers can submit proof that no other method is viable for testing. Thankfully, this law was followed by a complete ban in the EU that outlaws animal testing on all cosmetic ingredients and cosmetic products

However, there is still a long way to go. While animal testing for cosmetic products has been banned in the EU, it is still in use in other industries. The situation is even gloomier in other nations. Save for 5 US states that have banned animal testing, the USA does not have a nationwide ban on animal testing as of today.

Examples of Cruelty Free Products

Given that governments across the world still haven’t outlawed animal testing completely, it is up to us, the consumers, to make a conscious choice to support cruelty free brands. Thankfully, there are inspiring brands that are not waiting for government laws to change for them to go cruelty free!

These brand founders truly believe in compassion towards all living beings. They craft high-quality products without the need for animal testing. And we are so proud to showcase them on the New Habitz marketplace.

Cruelty Free Makeup

Makeup brands use alternative ways of testing the safety of their products. They also use ingredients that are proven to be safe for human use. Brands like Eco by Sonia Driver, Korento, and Kia Charlotta have a wide range of nourishing, all-natural beauty products that are 100% cruelty free. From nail paints, face tanning water, foundation creams all the way to natural nail polish removers, your choices are unlimited!


Gone are the days where leather boots were the only choice one had – say hello to cruelty free boots! PETA-approved brands like A Perfect Jane craft their stylish and durable boots from sustainable vegetable leather and recycled rubber. 

Personal Care

Skincare brands such as Abloom Slow Skincare, P’ure Papayacare, and Food For Skin are fully dedicated to bringing forth nourishing and natural products that don’t involve harmful chemicals or animal testing.

Cruelty free fragrance brands like Flow Cosmetics craft organic, all-natural perfumes from essential oils that are safe to use on human skin.

Why Cruelty Free Products Are The Future

The archaic practice of animal testing belongs firmly in the past – it’s 2022, after all! The slew of innovative brands and their high-quality products are proof that there are better ways to ensure the safety of our cosmetics.

New testing methods are far more reliable. Cruelty free brands are more likely to choose better sourced and tested ingredients to begin with. Finally, and most importantly – cruelty free products are compassionate to animals. By choosing brands that focus on this value, you are playing an active role in reducing the suffering of countless animals! Where we choose to spend our money can save millions of animals from unimaginable suffering and pain. 

As consumers, we have the power to support brands that make products that align with our values. As more and more people start choosing cruelty free products, it will trigger a widespread movement that compels policy change. We are passionate supporters of cruelty free brands and we know that there will come a time when we will leave animal testing behind!